600 Lex
Marketing future high end office spaces
Roles: art direction, photography and retouching, email design
Goals & planning.
Designing materials that allow office spaces to be marketed while they were undergoing renovation to get potential clients fast.
Art direction & implementation.
The emails focused on showing the building and window views to give email recipients an idea of what they could expect. The spaces were represented through creative use of renderings and swatches supplied by architects. As soon as interiors were available to shoot, photo packets were put together for the leasing brokerage team.
Highlighting successful leases
Plus listing additional new empty spaces in case the caliber and type of companies being called out as neighbors hooks new people in.
