Shopper int'l
Understand how people shop—in Europe!
Roles: art direction, website design, UI, development
Project goals & preparation.
Helping a global brand promote its European counterpart - after they rebranded and changed their name. Interviews with the product producer revealed what customers think and know of the old brand.
Art direction & implementation.
The discovery process revealed that what potential customers really care about is seeing big names in attendance. From wireframes to finished design, easily recognizable company logos were put front and center on the website.
