Marketing analytics

Growth hacking: expert techniques described

Roles: art direction, web design, UI and user experience, development

Goals & preparation.

Creating and managing a website for a technical conference for technical people. For this brand-new conference, I made a competitive analysis of similar products to identify what could set this one apart.

Art direction & implementation.

Techy, with a human touch - that's how the marketing team wanted to position this product. The color palette is fresh, while still using the expected blues that go hand in hand with the concept of "data".

mobile screens