For shopping in the 21st century

Roles: art direction, design, UI, development

Goals & planning.

Helping evolve the brand's look from colorful and overwhelming to sleek and simple. To accomplish that goal, I reviewed past websites, analytics & heat maps to see what works and what could use improvement.

Art direction & implementation.

The audience for this website is corporate higher-ups in the retail industry. The client - someone who needs to impart a lot of information fast. This website needed to be simple - but with character. It uses a limited color palette and uncomplicated layout to organize information and guide the user around.

mobile screens