Roles: art direction, design, UI, development
Helping evolve the brand's look from colorful and overwhelming to sleek and simple. To accomplish that goal, I reviewed past websites, analytics & heat maps to see what works and what could use improvement.
The audience for this website is corporate higher-ups in the retail industry. The client - someone who needs to impart a lot of information fast. This website needed to be simple - but with character. It uses a limited color palette and uncomplicated layout to organize information and guide the user around.